Italian tire manufacturing firm, Pirelli will
provide all F1 teams with four dry weather tyres in varying compounds
one wet weather tire and one intermediate tire from the nest season,
i.e. 2011. Founded in 1872 in Milan Pirelli isn’t new to providing
tires to Motorsports (World Racing Championship, Rolex Sports Car
Series, World Superbike Championship and Motocross World
Championship). It has been competing in F1 too earlier in three
distinct periods between 1950 and 1958, 1981 and 1986, and 1989 and
1991, winning 44 Grand Prix from 200 starts. Their last F1 victory
goes back to the 1991 Canadian Grand Prix when Nelson Piquet (Senior)
took the chequered flag while he was driving for Benetton. On November
2, 2009 the Japanese manufacturer Bridgestone announced that they will
not be renewing their contract to supply tires to Formula One teams
after 2010. The company said it was "addressing the impact of the
continuing evolution of the business environment." Bridgestone
provided tires to F1 since 1997. Pirelli have hired Roman Gosjean
(Former GP2 and Renault F1 driver) as the test driver which will begin
by the latter half of the 2010 season. High expectations will be from
the Italian manufacturer as the current F1 format boasts of longer
tire life with almost no pit stops or a single pit stop strategy. That
will be a challenge for Pirelli as they enter the Motorsport after 19
years. Albeit, the returns will be high for Pirelli as regards to the
marketing strategies that will spread their name in the F1 racing
destinations. Not only F1 but Pirelli will also be the sole supplier
to GP2 series for a three year contract (2011-2013) and to the GP3
series that commenced this year.
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